The above video shows a short clip from the Rachel Ray show (If you received this post via email, please click the title to see the video). In it, Rachel's guest describes the magical Acai berry, which she claims is both the "supergenius smart food of all smart foods" AND "The healthiest drink you can get". Why is it such an amazing health food? It has a lot of antioxidants in it. That's it.
She goes on to claim that one small glass of Acai berry juice is the equivalent to 3 servings of fruits and vegetables. Is it because the juice has the equivalent nutrients and minerals as 3 servings of fruits and veggies? Nope. Is it because one glass has the equivalent fiber of three servings of fruits and veggies? Definitely not! It is because acai berry juice has more antioxidants than three servings of fruits and veggies. That's it!
Antioxidants are a good thing, but as I have argued before, these Superfoods distract people from the issues that actually are important - like moving to a diet that is higher in plant-based foods and increasing physical activity levels. It makes me sad when people buy into these types of products, and while I have enjoyed making several of Rachel Ray's 30-minute meals, I wish she would stop hosting products that are at best of little use, and at worst make it harder for people to live healthier lifestyles.
UPDATE: Acai Berry Scam Exposed: We Called It!
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