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Slender Shaper debuts on the Shopping Channel

Monday, June 08, 2009 Posted by Peter Janiszewski, PhD

Those who have been following our blog since its inception may recall my rant on the ridiculousness that is the Slender Shaper System back in November of last year. In addition to being the very first post on this blog in which Travis and I evaluate a health and fitness gimmick, the Slender Shaper discussion has actually become our most viewed page (for a long time, if you Googled ‘Slender Shaper’ we were the second link listed, just below the website of the manufacturer of Slender Shaper, Interwood). I’d like to think that we may have ‘saved’ at least a few individuals from wasting their money on this gimmick.

Late last week I stumbled across a program on the Shopping Channel – “Let’s Get Fit Hour” hosted by Orlena Cain, with special guest – health and fitness ‘expert’, Jeannie Daniels. And imagine my joy when I saw these esteemed experts peddling the revolutionary technology of the Slender Shaper System. While the original infomercial for the Slender Shaper was absolutely moronic (as I thoroughly discussed here), I dare say that the Shopping Channel’s rendition might just be the absolute pinnacle of absurdity.

Let’s start with the obvious – the product is absolutely useless, and there exists NO legitimate evidence to support its use in producing anything more than a rash. (To answer a number of questions posed via email regarding my original criticism of the Slender Shaper: No, I have not personally tried the Slender Shaper to test if it actually works. Nor have I jumped off my balcony to test whether gravity exists.)

More interesting than the product itself was the exchange between the show’s host and the Shopping Channel’s resident fitness expert, Jeannie Daniels. As I explained to Travis during an excited phone conversation: “The woman (Jeannie Daniels) opened her mouth and a whole bunch of crazy came out!”

Let us examine some of the wonderfully erroneous advice and claims provided by the obviously aloof Shopping Channel personalities.

So, you may have wondered if any peer-reviewed evidence exists to support the use of the Slender Shaper in fat loss, or muscle toning, or really any function.

According to Jeannie Daniels, plentiful research conducted by “exercise SCIENTOLOGISTS” supports the use of the Slender Shaper. Apparently, Tom Cruise and fellow followers of failed science fiction writer, L. Ron Hubbard are performing some serious scientific studies – who knew!?

I was also curious about the possible chaffing of skin induced by a vibrating belt on your skin.

Not to worry, assure us the Shopping channel experts. “If it’s red (the skin) – it’s ok!” The rash you are likely to develop from the friction of the vibrating belt is apparently a sign that it is working! It just means that the blood is being “pulled” into the area. Jeannie Daniels tells us that when using the Slender Shaper you will “feel a lot of warmth!” You will also feel a lot of warmth while rubbing your knees on the carpet – as in, rug burn. The science of FRICTION!

Also, if you are currently participating in an effective form of exercise, such as jogging, but are unable to do so on any given day – there is an easy and equivalent substitute: you guessed it - the Slender Shaper! Indeed, just plug in the Slender Shaper for “5-10 minutes” and that is “equivalent to jogging for 30 or 60 minutes!” Imagine that – lying on the couch for 5-10 minutes whilst getting a rash from the Slender Shaper is the equivalent to jogging for 60 minutes. There are no words to accurately describe how completely absurd and erroneous this assertion is.

I bet you didn’t know the following:

“When you do squats, you only work your squats.” Well put, Jeannie Daniels, certified personal trainer and fitness expert.

The funniest part of the whole debacle was the attempt by the show host to buffer some of the ‘crazy’ that came out of Jeannie’s mouth. It was like watching “The Office” – painfully awkward and yet hilarious.

Keep up the great work Shopping Channel!


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3 Response to "Slender Shaper debuts on the Shopping Channel"

  1. Lauri Said,

    Guys, I appreciate your humor. And the debunking. Flipping channels, we stumbled upon Suzanne Sommers selling a facial machine similar to the slender shaper - simply apply vibrations to renew tone to facial muscles. Make-up not optional. I assume people who watch these shopping shows without the look of horror we had
    must also lack the brains.


    Posted on June 8, 2009 at 10:57 PM

  2. Lisa Said,


    I see on facebook there is an ad for a Laser Liposuction system (SlimRay Lipolaser system sold by VitalSolutions) that supposedly reduces fat in your home (selling for around $380.00). Would love to hear your comments.

    Thanks for your work.

    Posted on August 1, 2009 at 12:27 AM

  3. Peter Janiszewski, PhD (Cand.), MSc Said,

    Lisa - thanks very much for bringing this product to our attention. I have added it to the list of products to be evaluated on our site in the near future.

    Check back often:)


    Posted on August 1, 2009 at 10:36 AM


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We are PhD students in the School of Kinesiology and Health Studies at Queen's University in Kingston, Ontario. Our research focuses on the relationships between obesity, physical activity, and health risk. This blog is our attempt to consider the many "cures" for obesity that we read about on a daily basis. Enjoy.


The opinions expressed here belong only to Peter and Travis and do not reflect the views of any organization. Any medical discussion on this page is intended to be of a general nature only. This page is not designed to give specific medical advice. If you have a medical problem you should consult your own physician for advice specific to your own situation.

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